Hey everyone, today I wanted to do a little training on How To Get Free Leads In Network Marketing. There are basically two different types of leads you are trying to generate; One is for business partners, and the other is for customer base sales leads.
In the following paragraphs, I will explain how to generate both types of leads for your network marketing business with some examples and some proven techniques. I also will answer the question about should you ever buy leads and give you some free ways to generate leads for your business.
How To Generate Leads For A Network Marketing Business
First off their are multiple ways to generate leads for your business, but you need to split your leads into two different categories, business partners and customers which I will break it down further for you below. But for now, I am just going to give you a list of a few ways you can generate leads.
- Newspaper Ads
- Business Cards
- Drop Cards
- Car Magnets
- Bandit Signs
- Email Lists
- Social Media
- Phone Calls
- Fish Bowl Technique
I could go on and on, but that’s enough, for now, you get the idea. So, in the next section, we are going to start breaking it down into the two different categories starting with generating leads for business partners.
BUT! Keep this in mind when you go out into the Marketplace with either your Opportunity, Product, or Service go out with a value-focused attitude on what or how your product or service can help or benefit the prospect. Not yourself! Network Marketing is about helping other people. So, keep that in mind with all of your advertising campaigns.
How To Generate Leads For Network Marketing Business Partners
Out of the list above, you could use business cards, newspaper ads, Craigslist ads, drop cards, email lists, phone calls, and the fishbowl technique for the best results. I am not saying that you cannot use the others, but they are more geared toward customer based sales.
When you go out and start advertising and looking for new business partners to join in your company I want you to Think about it in terms like this; when you apply for a new job at a company you have to go in for an interview. So, when you start talking to people and running campaign ads for new partners to join your business think about interviewing them because not everybody is the right fit for your company and that’s OK.
Network Marketing isn’t about convincing someone to join your business. You are looking for people who are fed up with their jobs and are ready for a change. Your job is to sort through the people as quickly as possible until you find the right people. Also, keep in mind that when someone tells you NO they are not interested don’t take it personally. It’s just not the right time in their life. They are just not tired of being sick and tired yet with their current JOB!
- Here Is An Example Of A Script You Could Use For Newspaper, Craigslist, Thrifty Nickel Ads, Email, And Social Media Campaigns.
My ______ company is looking for people with an entrepreneurial mindset who possess some leadership or management abilities. If this sounds like you, you can reach us at 555-555-5555 to set-up an interview.
When you call them back, make sure to have your interview questions handy. Based off of the answers they give you then you can decide if they are even right for your business.
Examples Of Interview Questions You Could Ask!
- What kind of work experience do you have?
- Have you ever worked in sales of any kind?
- What kind of side jobs have you ever done?
- Are you teachable?
You can come up with a couple of other questions to ask.
- In the next section, we will talk about phone calls, business cards and the fishbowl technique and I will give you an example phone call script you could use.
What Is The Fishbowl Technique
Ok, I am sure nearly everyone has seen this even if you didn’t understand what it was. Have you ever went into a restaurant and their on the counter where you check out was a fishbowl? Well, here is what it is, a Network Marketer or someone else looking for business leads asks the manager if they can put it their for a couple of weeks and people drop their business cards into it trying to when a free dinner.
At the end of the promotion someone draws out a winner, and you give that person a call and buy them a free dinner at the restaurant, and you get to keep all the business cards.
Why is that important you might ask? The answer is all of these people are business minded people who own their own business. Other entrepreneurs! Chances are them being the right person for your business are slim to none. But chances are they know other entrepreneur minded people who might be, are pretty high.
- Example Phone Call Script You Could Use!
Hey, _______ my name is _______ I am the one who ran the promotional offer for a chance to win a free dinner at _______ restaurant. I am sorry to say that you didn’t win. The reason I am calling is I am an entrepreneur like you. I know that you are probably not interested in my business personally, but I was wondering if you could do me a favor? Can you help me out?
— “WAIT FOR A RESPONSE” —
Most people will say something like, sure if I can. I am looking for other like-minded people with leadership and management abilities like you, and I know, that you know, the kind of people I am talking about.
Could you watch a five-minute video and then tell me if you were going to do this type of business who would be the first person you would talk too. Who would be the second? And who else do you know that I should speak too?
Thank you for your help and your time!
- Next, we will be talking about drop cards and how to use them for generating leads for your network marketing business.
What Are Drop Cards
Drop cards look and feel just like a real $100 bill when folded in half except they are smaller when opened up and you put your advertising on the back. When you are out, shopping have some of them already folded in half and while you are walking around in the stores drop a few of them down the isles or in the parking lots. Watching people pick them up, and stick them into their pockets, is so much fun!
Even if they do discover it isn’t a real $100 bill most of the time, they still won’t throw them away. People tend to try to prank their spouses, friends, family, or other people with them. But sooner or later it will fall into the right hands and someone will call the number on the back of the card even if it is just out of curiosity. But it gives you an opportunity to promote either your business or products. Here is where you can buy them!
- Here Are Some Examples You Could Use!
More Ways To Generate Leads For Business Partners
OK, let’s say your network marketing business has a bunch of different products to offer such as Vitamins, or Supplements, Shampoos, or Weight loss Products. You could make out a list of all the Health Food Stores, Vitamin Shops, Hair Salons, and Gyms in your area and go and talk to the owners. Maybe you have some products they may be interested in selling in their places of business if you offer something they don’t have in their store already.
You could also do a google search in your state for all the different companies that you could call and talk to over the phone.
Here is one other tip I will share about finding network marketing business partners. Go to your local Library or Book Stores. Go to the sections of books about how to start Home Based Businesses, Motivational Books like Zig Ziglar and Napoleon Hill and put one of your business cards, drop cards or your opportunity in those type of books. People who read these types of books are entrepreneurial minded people who are looking to start their own business.
- THINK OUTSIDE THE BOX!
How To Get The Customer Based Part Of Your Business Started
The one way to get your customers started is how I mentioned in the paragraph above about the Vitamin Shops, and Hair Salons, etc. These prospects could go either way. They could decide to join your business or purchase products from you to sell in their already established business.
- This Section And The Next Is Where Most Newbies In Network Marketing Get It Wrong! You Guessed It! Family And Friends!
Let me explain to you the correct way to approach family and friends. First off I want you to make a list of everyone you know Personal Phone Contacts, Email Lists, Facebook Friends, Friends, and Family. Again after you make your list, I want you to separate them into two different categories. Customers and Potential Business Partners.
We will deal with the latter in the next section about generating free leads for your business. The perfect way to introduce your warm market to your product or service is a letter asking for a referral, followed up by a phone call. I will give you a sample script you could use.
Only send out about ten letters a week with a product brochure in it because you need to follow up with these people in 3 or 4 days.
- EXAMPLE OF A PRODUCT LETTER SCRIPT YOU COULD USE!
Hello aunt _______,
The purpose of this letter is to let you know that I have started a new business working from home. I am really excited about the company I am working with,
Name Of Your Company_________ Name Of Your Website_________
I will be able to help those we care about with things like (Whatever it is your product does.) _______,
I need a favor, can you help me out?
Please read over the enclosed brochure and then pass it along to someone who you feel can benefit from these unique ________ products, etc. I am sure they will appreciate it, as will I.
I appreciate any help and support you can give me.
I will give you a call in a couple of days to find out who received the brochure from you.
Thanks once again for Your Help!
YOUR NAME_________ YOUR PHONE NUMBER_________
KEEP THIS IN MIND when you call back, SUBCONSCIOUSLY you hope THEY HAVE NOT passed your brochure on to anyone yet, I will explain why below.
- EXAMPLE FOR A FOLLOW UP PHONE SCRIPT YOU COULD USE!
Hello, aunt _______ this is _______ I just wanted to call and make sure you received the letter I sent you a couple of days ago and see who you have passed my brochure along too?
—-WAIT FOR A RESPONSE—-
99% of the time they will say something like, Yes, I got it, but I haven’t given the brochure to anyone yet. —-your response—- NO PROBLEM! Who were you going to give it too?
—-WAIT FOR A RESPONSE—-
They will usually say something like my brother, sister, friend, or a co-worker, etc. —-your response—-
Can you do me a favor?
—-WAIT FOR A RESPONSE—-
Could you pass that brochure along to someone else, and I will mail one to your brother, sister, friend, co-worker, etc. Could you give me their address?
- ALWAYS ASK WHO ELSE DID THEY THINK OF? YOU CAN POTENTIALLY GET TWO OR THREE MORE LEADS FROM EVERYONE YOU TALK TOO.
Do you understand what has just happened? You now have an opportunity to send a brochure to a great prospect of someone who could benefit from your products or services. A potential customer! Plus your aunt might pass along the brochure she has to someone else, or she might decide to order something for herself.
- OK, let’s move on to the next section on generating FREE LEADS for your network marketing business.
Generating Free Leads For Your Business
Mostly so far I have been talking about generating leads for business partners except for the previous section on friends and family. All the ways I have mentioned so far do require an advertising budget for ads, stamps, and brochures. But the title of this post is How To Get Free Leads In Network Marketing.
Here is where the second part of the list from above comes into play about family and friends. And this is one of the ways to generate Free leads for your network marketing business. All this will cost you is time and picking up the phone to make calls.
- Here Is An Example Of A Phone Call Script For The People You Know Who Might Be Potential Business Partners!
Hello, aunt _______ this is _______ I just wanted to call and see if you could do me a favor, Can you help me out?
—-WAIT FOR A RESPONSE—-
I have just started a new business working from home that I am really excited about, and I am looking for a couple of people with leadership and management abilities, and I naturally thought of you.
I have no idea if you would personally be interested in joining me but I know you know the right kind of people, I need you to watch a couple of short videos for me and tell me who you know that I should talk to. Can you do that for me?
—-WAIT FOR A RESPONSE—-
80% will say, yes because most Families and Friends want to Support You and Help You Out if they can. The other 20% might ask something like what is it? Or is this network marketing?
—-IF THEY ASK ANY QUESTIONS—-
You say all of that is covered in the short videos. When do you want me to send you the links and when do you think you could watch them?
- Follow Up Phone Script After A Few Days Has Gone Bye!
Hello, aunt _______ this is _______ I just wanted to give you a quick call to follow up and see if you had a chance to watch the videos and to ask who you thought of.
If they say, they haven’t had a chance to watch them yet.
You say NO Problem! I am sure you have been busy, so, I will check back with you in a few days.
If they say, they have watched them. Always ask, if you were going to do this business who would be the first person you would talk too?
—-WAIT FOR A RESPONSE—-
Who would be the second?
—-WAIT FOR A RESPONSE—-
Who else do you know I should contact?
If they show interest in your business opportunity ask them what questions do you need for me to answer before we get you started today.
- ALWAYS REMEMBER! IT’S NOT ABOUT WHO YOU KNOW! IT’S ABOUT WHO THEY KNOW! Because they know people, you don’t!
Here are a few other ways to generate leads 100% Free!
Anytime you are out about in town and happen to stop at a convenience store, or gas station look around inside the store for business cards. Most all stores have a board where other people put their business cards to advertise so, make it a habit to start collecting them when you’re out somewhere. I already discussed what to do with business cards from the fishbowl technique up above.
Just plain talk to people! I run into people all the time at the grocery store, gas station, dollar stores, or Walmart who I haven’t seen in years; and they always ask what you have been doing? Which gives me the opportunity to tell them all about my network marketing business and products.
You can still pick up a phone book and try cold calling.
Should You Ever Buy Leads
I am going to wrap up this post with the statement that in my opinion, you should never have to buy leads. I think that with all the information I have given you already you should never run out of people to talk too. Keep in mind everyone you do speak to try to get a couple more leads out of them.
I hope you have enjoyed reading this post we covered a lot of information, and if you have any questions, please leave them in the comment section below, and I will do my best to be of service and give you an Honest answer.